When it comes to content scheduling, it can be tricky to figure out how many and when to post. So we reached out to Pornhub Model Amberly Rothfield, author of How I Made $10,000 a Month as a Phone Sex Operator, for some tips and tricks on how to prioritize and organize a content schedule.
By Amberly Rothfield
There exists no business that does not have reliability and dependency as top priorities, and clip creators should be no different. While we can work as much or as little as we want to, it should be noted that top creators are consistently putting out work.
How often should I be releasing clips?
This is a question that comes up a lot with content creators or those looking to get into erotic clip production. However, what you should be asking is, "How many can you realistically produce in a week?" Try to be rational with this answer, though. Remember that not every week, or any week for that matter, is perfect. Always be prepared for unforeseen setbacks.
If the range of clips is wide, err on the side of caution and go with the lower number. For example, if it’s two to seven, go with two to three and set that as your goal per week. If you have time to squeeze in an extra one, go for it and save it for the future if unsuspected things happen or if you’re vacationing.
Once you know how many clips you can realistically produce during a hectic week, create a release schedule for that number of videos minus one. For example, if you can create three clips a week, put out two. Then take that remaining one, plus any extras, and schedule ahead. Most creators are an army of one, so getting ahead can be such a relief, plus it leaves room for more mental space for creativity and marketing.
If you’re just pumping out clips at a feverish pace, you’ll risk burning out. It’s the number one reason, aside from wanting to be consistent, that creators ensure they have some down time. Overdoing it just isn’t healthy or strategic. Once you are three to six months ahead, take those additional clips and increase your weekly output. You’ll most likely make more money, feel more creative, and have more time to refine your creation process in order to produce more clips.
What the clock?
Rather than ask yourself what the perfect time is to post, think about the time of day you’re most like to post consistently. There’s a reason why TV shows are aired at the same time every week — it helps viewers plan ahead and know when to tune in. If you apply the Netflix method of dropping an entire season at once, consider how they still set the date far in advance and hype it up like an event. Set expectations and communicate with your fan base about when new content will be launched.
Change is okay
This is not a moment of back peddling, but rather an acknowledgement that not everything is forever. Ideally, it’s recommended to stick to a schedule for at least 90 days, but that’s easier said than done. The key here is to communicate with your fans. Post a video to Pornhub talking about the new schedule change and promote it on social media as well. Your fans may have some questions, so prep for that and be sure to respond. Some people will be disappointed or even rude in their response, but if that’s the case, disregard the negative comments and just keep doing your thing.
If you’re a live performer, you can schedule an upload at the same time as your live show and inform your audience. If you’re consistent in this manner, you can eventually train your audience to know that when you go live, it means you have a new upload and vice versa. Use social media to your advantage and remind followers about your schedule and any new content.
The goal here is to understand the importance of consistency. Although we can be more flexible than most because we work for ourselves, it doesn’t mean we shouldn’t have some sort of structure and routine. Consistency sets a professional tone and helps grow our fan base. If you follow these steps and adapt them to your business plan, it’ll be easier for people to find you and view your content.
Screw the “everything” mentality — you don’t need to be everything to everyone. Pick one to two niches when you’re starting out and look into increasing that to maybe four when you have a team behind you to help. Focus on what you love doing and know a bit about it. Your viewers will notice how genuine your enthusiasm is. Once you feel like you’ve mastered a niche, you can branch out a little and see what works, but don’t neglect what you’re known for.
Spaghetti on the wall
While the spaghetti-on-the-wall-and-see-what-sticks method can work when picking your first or even second niche, continuously doing so can actually push potential fans away. If you venture into a taboo category, for example, after you’ve amassed a decent fan base with something a little more “mainstream,” you may see a decrease in audience. A good example is a model who began doing pussy-licking content and then dabbled with adult diaper fetish. While there's nothing wrong with either one, she found that very few of her fans followed her into her new niche. I’m not saying it’s necessarily a bad decision to evolve and change, but there are definitely some potential consequences to consider.
It also allows you to really see where there’s a gap in the market. Whether you have a unique editing style, dynamic script ideas, or your body type is underrepresented in the niche in question, you’ll be able to figure out where these gaps are once you really dive in and figure out who the big players are.
Written by Amberly Rothfield, author of How I Made $10,000 a Month as a Phone Sex Operator